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We like your hair!

Dreamboat brings together two dynamic hairdressers to bring the LA and London vibes to Tel Aviv. Carly and Jay work together in a partnership that is truly kismet. Their work exists in conversation with each other to create a comfy home away from home vibe. So whether you choose to tune into a little oasis in the heart of Tel Aviv or catch up on some work while your stylist creates, we encourage you to remember that this is your time! Dreamboat is a place for all people to be welcomed, seen, heard, and respected. 


in the heart
Tel Aviv

We think we have the best location in town. Our street is pedestrianized and brings the thriving energy of Shuk HaCarmel and Nachlat Binyamin. From our cozy salon you'll encounter the best people-watching in town.  

meet jay

Jay Golden
owner &

specialist in low-maintenance hair color and haircuts

Originally from Los Angeles, I moved to Tel Aviv in 2011. As part of a binational family living in Israel, I know how hard it can feel a disconnect in language with the person trying to help. We’ve all been in countless positions in Israel where we know (even if our Hebrew is sababa) that we are not seen or understood. But the way we look has so much to do with how we see and carry ourselves! Hair makes us feel a particular way and can also communicate to others a bit of who we are. So you’ll find that I’ve designed my consultations to guide us towards your hair goals. I ask A LOT of truly judgment-free questions to ensure that we are working together towards a unified look that brings out the best in what you already have.  


At 24, amid the global recession, I abandoned my academic path. Instead, I enrolled in the cosmetology program at Paul Mitchell the School, which deeply impacted my journey as a hairdresser. Growing up, my parents always stressed the importance of lifelong learning. I am so lucky that the beauty industry has provided a fantastic outlet to nerd out on scientific research and learning opportunities to cultivate my technical and style evolution. Whether it’s the hard water crisis in Israel or where to buy the best coffee beans, my greatest joy is being a source of deep knowledge to help my clients solve problems. If only my 4th grade teacher could eat her words from my report card that I needed to, “buckle down and stop talking to their neighbor!” 


I genuinely believe there are much better ways to spend your time than endless salon appointments and extensive at-home styling routines. Frequently changing my hair has always been a significant part of how I express myself, so at 14, I began cutting and coloring my own hair and then shortly after began offering my bathroom services to friends and family. Needless to say, I was surprised to find during my early training in California that it was creating low-maintenance dimensional color and long-lasting haircuts that brought me the most happiness in my work. I specialize in techniques to ensure the health and integrity of your hair and maximize the time between appointments. While looking great fresh out of the salon is awesome, I want you to feel great about your hair in the days between our visits!


As an introverted-extrovert, people are often surprised to hear that I’m altogether shy outside the salon. I ended up staying in Tel Aviv because I met my wife while on a sabbatical from Los Angeles, and I’ve never regretted it. I love raising our kids in the heart of Tel Aviv. It makes me endlessly happy to cycle them around the city, always knowing we will bump into friends and clients.  Because my work-life gives me so many opportunities to engage with people, I love having my Wednesdays off to nurture myself with time alone. I am a voracious reader and love puttering around working on my passion projects, like perfecting my seasonal kombucha flavorings. 

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Carly Landau

specialist in cutting and styling for all hair types

Carly Landau is a freelance hairdresser based in Tel Aviv. She joined Dreamboat in 2019, specializing in cutting and styling. Her focus is making her clients feel comfortable, listening to their hair do’s and don’ts and most importantly, helping them feel better about themselves.

Carly started her hairdressing career at 16, training at two of the most prestigious salons in London: Michaeljohn and Daniel Hersheson. 


She worked as first assistant to Luke Hersheson, Creative Director at Daniel Hersheson, travelling all over the world and working closely with him on a variety of shoots and campaigns. Her international travel has included working on numerous photo-shoots and editorial pieces for magazines such as Vogue, I-D, and high-profile campaigns including Missoni, Zara, Cos and participating in Fashion weeks in London, New York, Paris and Milan. 


Her experience working with the London hairdressing elite, has contributed to her wealth of styling and cutting experience. She believes hair should be soft, sexy and effortless with looks that can easily be re-created at home.

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meet carly
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